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If Your Business Has Compelling Newsletter Content Marketing You’ll Increase Mobile Email “Open Rates”

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If you don’t already have an email newsletter for your prospects and/or customers, you should start one as soon as possible.

But it’s not just enough to have an e-newsletter.

You need to create compelling content and format it for mobile phone users.

This is one of the new ways to use content as your form of marketing and gain the attention of the people you are trying to serve.

 

 

 

 

 

“A report from Knotice suggests that companies must alter their thinking on email marketing to make their campaigns are updated with fresh content for smarphone users who regularly check their inboxes. According to the study, 27 percent of all emails are opened on mobile devices, and the continued growth of the smartphone and tablet industries will likely propel this figure moving forward.”

Continue reading the rest at Brafton.com

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About Scott Aughtmon (1833 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.