If you don’t already have an email newsletter for your prospects and/or customers, you should start one as soon as possible.
But it’s not just enough to have an e-newsletter.
You need to create compelling content and format it for mobile phone users.
This is one of the new ways to use content as your form of marketing and gain the attention of the people you are trying to serve.
“A report from Knotice suggests that companies must alter their thinking on email marketing to make their campaigns are updated with fresh content for smarphone users who regularly check their inboxes. According to the study, 27 percent of all emails are opened on mobile devices, and the continued growth of the smartphone and tablet industries will likely propel this figure moving forward.”