Google Is Trying To Woo You Back
‘For those of us working within content marketing and SEO, the idea that Google wants us “back” sounds odd. In fact, we have been chasing after every morsel of attention that Google can give us. So the new ‘Brand Activate’ program seems a little like that kid in high school that pays people to be his friend.”
“Of course, the reality is that Google’s target isn’t really the small business. And however much I’d like that to be different, it just isn’t. Whereas I think the numbers they make in Adwords are phenomenal ($38 billion a year) their focus is on their major competitor – traditional advertising, which brings in an even bigger $190 billion a year.”
“So okay, Google has their own competitors and they want to make life easier for bigger brands. What does this mean for content marketing?”
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