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Google Is Trying To Woo You Back

‘For those of us working within content marketing and SEO, the idea that Google wants us “back” sounds odd. In fact, we have been chasing after every morsel of attention that Google can give us. So the new ‘Brand Activate’ program seems a little like that kid in high school that pays people to be his friend.”

“Of course, the reality is that Google’s target isn’t really the small business. And however much I’d like that to be different, it just isn’t. Whereas I think the numbers they make in Adwords are phenomenal ($38 billion a year) their focus is on their major competitor – traditional advertising, which brings in an even bigger $190 billion a year.”

“So okay, Google has their own competitors and they want to make life easier for bigger brands. What does this mean for content marketing?”

Continue reading about Google’s new service “Brand Activate” on Business2Community.com

About Scott Aughtmon (1851 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.