News Ticker

Be Where Others Are Not: A Marketing Strategy

“To be successful in the World of Warcraft Arathi Basin battleground, you have to capture and hold 3 out of 5 flags at various points in the landscape over a period of time. You and 14 of your team members face off against 15 opponents. Winning Arathi Basin very often feels like either a long slog where you and the other team members continually die, resurrect, and die repeatedly or a shutout where you hold all 5 flags and win in mere minutes.”

“There are 5 flags and 15 people. Very often, herd mentality takes over and you follow the pack of your team members going from flag to flag, capturing and losing them as you swarm from point to point. The other team is doing the same thing and while that creates some exciting, epic, challenging battles, ultimately winning the battle means losing the entire game.

One of the secrets to Arathi Basin is this: be where the other team isn’t.

Continue reading Christopher’s advice on how to apply this to marketing on

About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.