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You Never Want A Customer To “Pick” You

“When a potential customer walks through your doors, be they on a physical store or virtually on a website, you give them an array of choices.”

“The customers must decide if they will purchase from you.”

“Those who aren’t scared away because of the complexity of the choices before them fall into two camps: those who pick you and those who choose you.”

Read the difference in customers “picking” and “choosing” you on


Photo by AMagill

About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.