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Why Group Deals Are Killing Small Businesses: 7 Thoughts From CityGrid Media at SXSW 2012

“At SXSW 2012 Kara Nortman,  Sr VP of Publishing at CityGrid Media shared her research and thoughts of why group deals (like Group On) are killing small business.”

“Overall she advocates that if you are launching a product and want to get the word out to a large base of customers a traditional group deal could be for you or if you have low variable costs then a group deal could also be for you. However, beyond these two categories, think VERY carefully before launching a group deal.”

Here’s what she shared..

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About Scott Aughtmon (1834 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.