Why Group Deals Are Killing Small Businesses: 7 Thoughts From CityGrid Media at SXSW 2012
“At SXSW 2012 Kara Nortman, Sr VP of Publishing at CityGrid Media shared her research and thoughts of why group deals (like Group On) are killing small business.”
“Overall she advocates that if you are launching a product and want to get the word out to a large base of customers a traditional group deal could be for you or if you have low variable costs then a group deal could also be for you. However, beyond these two categories, think VERY carefully before launching a group deal.”
Here’s what she shared..
