Shifting Your Offline Advertising to Online Marketing
“No matter the size of your business, it’s no secret that companies are spending more on online marketing as more local consumers look for them online. And if the marketing plan for your small business is still primarily offline, you could be missing out on reaching more local customers. But, there is good news – you don’t have to start from scratch when developing your online marketing plan. You can transition many types of offline advertising you may be doing now to the Web. Here are a few ideas to consider.”
1. Yellow Pages to Search Advertising
“Yellow pages have traditionally been a popular marketing tactic for local businesses. But, a recent study by Search Engine Land found that 85% of consumers have used the Internet to find a local business. And search engine advertising is an effective way to make sure they find yours. In fact, a recent Google study revealed that paid search advertising significantly boosts site visits, even with a high organic listing. Plus, by taking a few steps to optimize your search advertising campaign, you can get the most out of your search advertising and generate more leads from local customers than from the Yellow Pages alone.”
