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How To Price Your First Product

“How should a new business price its first product?”

“That was the question facing Krista LaRiviere, co-founder and chief executive officer of gShift Labs Inc., in 2010, when she launched the company’s first product, search engine optimization (SEO) software called Web Presence OptimizerTM (WPO).”

“A product’s price should cover costs, of course, but marginal costs – the additional cost of producing one more unit – are negligible for software.”

 

Your product’s price should be well positioned against your competitor’s prices and you want it to encourage people to give it a try, but how exactly do you choose the right price?

Click here to continue reading this case study on TheGlobeAndMail.com

About Scott Aughtmon (1958 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.