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Businesses Complaining About Yelp

“(MoneyWatch) COMMENTARY When Dr. Jeffrey Dorfman, director of the Center for Special Dentistry in New York City, decided to start advertising his business on Yelp in February, it was an experiment. One that, from his viewpoint, quickly went wrong.”

“He paid $315 a month for ads that would appear when people were looking for dentists in New York. When clicked, the ad would direct people to his Yelp page, which also had a link to his website. But the metrics display for his account didn’t show the ad exposures he paid for. His ad rep’s answers to his questions left him unsatisfied and he shortly cancelled further advertising.”

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About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.