Businesses Complaining About Yelp
“(MoneyWatch) COMMENTARY When Dr. Jeffrey Dorfman, director of the Center for Special Dentistry in New York City, decided to start advertising his business on Yelp in February, it was an experiment. One that, from his viewpoint, quickly went wrong.”
“He paid $315 a month for ads that would appear when people were looking for dentists in New York. When clicked, the ad would direct people to his Yelp page, which also had a link to his website. But the metrics display for his account didn’t show the ad exposures he paid for. His ad rep’s answers to his questions left him unsatisfied and he shortly cancelled further advertising.”
