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Email Marketing Tips For Pros

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“To find out what email marketing tips are trending and showing success with list subscribers, CIO.com spoke with leading email marketing vendors and analysts to come up with this best-of-breed email marketing tactics list.”

“1. Capture Emails With Double Opt-In”

“‘Using double opt-in forms on websites, blogs, social media pages and anywhere prospective recipients may be looking to stay in touch with you is a must,’ says Paul Turnbull, product marketing manager at Campaigner. Double opt-in means the system sends a confirmation request to the submitted email address, requiring the owner to take an action-usually click a link in the email-to confirm that they are the email address owner and want to subscribe to the mail list.”

Click here to read the rest of the email marketing tips on PCWorld.com…

Photo by Jonathon Narvey

Written by Scott Aughtmon

Scott Aughtmon is a “business recession solution expert“, a “content creation expert,” and a speaker. He’s spent over 12 years studying effective marketing and business methods (both online and offline). You can read some of his content marketing articles for “Content Marketing Institute“ here. He’s the author of two e-books called “How Your Business Can Survive And Prosper In A Recession” in which he interviewed 38 top business, marketing and sales experts and got them to reveal their methods to help business owners survive and prosper in a recession. Scott has also been interviewed on radio shows and asked to share his wisdom to help business owners survive and prosper in a recession. Read more of Scott’s insights on his blog.

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