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“To find out what email marketing tips are trending and showing success with list subscribers, CIO.com spoke with leading email marketing vendors and analysts to come up with this best-of-breed email marketing tactics list.”
“1. Capture Emails With Double Opt-In”
“‘Using double opt-in forms on websites, blogs, social media pages and anywhere prospective recipients may be looking to stay in touch with you is a must,’ says Paul Turnbull, product marketing manager at Campaigner. Double opt-in means the system sends a confirmation request to the submitted email address, requiring the owner to take an action-usually click a link in the email-to confirm that they are the email address owner and want to subscribe to the mail list.”
Photo by Jonathon Narvey