Content Marketing as an Add-on? You’ve Got It all Wrong
“As a B2B marketer, we are often tempted by shiny objects.”
“Let me explain. You see another company release a beautiful infographic that seemingly blows up on social media and in your next meeting you suggest ‘we need to release an infographic.’ Next thing you know, Pinterest is all anyone can talk about, and all of a sudden you’re spending more time than you care to admit pinning your content. How about QR codes?! Your competitor has a newsletter and now you want to send out a newsletter, as well. These are just a few examples of shiny objects.”
