GM Plans To Pull It’s Paid Ads From Facebook
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“General Motors Co.plans to pull its paid advertising from Facebook Inc. after the nation’s largest automaker determined its ads on the social network had little effect on consumers.”
“The move represents an ill-timed setback for Facebook, which is gearing up for what is expected to be the largest ever initial public stock offering of an Internet company.”
“In the run-up to its IPO, expected Friday, investors have been weighing Facebook’s revenue prospects and have questioned the effectiveness of advertising on the social networking site. Facebook makes most of its money from online ads.”
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