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Stop Selling In Order To Sell More?












“The longer I’ve been in business, the more I realize that the business of selling any product or service has very little to do with the product or service.  Sales is about building relationships of trust, and you build relationships of trust by finding common ground.”

“As a CEO, I always knew that I was in sales and that I was in a unique position to try and build relationships with my peers at the organizations we try to sell to.  The problem is that Beryl is a small service provider in the huge health care industry.  And I found getting into the ‘C suite’ of a large hospital is pretty much like walking into a White House dinner without an invite. Not a high ratio of success. Even bigger possibility of being manhandled by guys in sunglasses on the way out.”

Click here to continue reading to learn about how to sell without selling on

Photo by Marcin Wichary


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About Scott Aughtmon (1798 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.

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