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Business 101: The Difference Between Advertising And Marketing














There are some basics about business that most business owners are afraid to admit that they really don’t know or understand.  Well, here at BBH we’re going to give you the answers to the questions you might have been too embarrassed to ask.  Today is the first one…

What is the difference between advertising and marketing?

Marketing is basically all of the activity, processes, and tools you use to reach and sell to your market.

Advertising is one of those activities/tools.  It’s the process of drawing the public’s attention to your product or service and persuading them to purchase from you.

Anyone else want to give your definition for each?  Post yours in the comment section below…

Photo by west.m

About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.