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Story: What Does Your Barometer Say?

 

 

 

 

 

 

 

 

 

 

 

 

 

I came across this story told by someone named E. Schuyler English…

A man who lived on Long Island was able one day to satisfy a lifelong ambition by purchasing for himself a very fine barometer. When the instrument arrived at his home, he was extremely disappointed to find that the indicating needle appeared to be stuck, pointing to the sector marked “HURRICANE.” 

After shaking the barometer very vigorously several times, its new owner sat down and wrote a scorching letter to the store from which he had purchased the instrument. The following morning on the way to his office in New York, he mailed the letter.

That evening he returned to Long Island to find not only the barometer missing, but his house also.

The barometer’s needle had been right–there was a hurricane! 

 

What are the “numbers” of your business trying to tell you?

If you really want things to change, then the first place to start is with the ways things really are.
It’s the only way to survive the “storms” of business and life.

Photo by Andres Rueda

 

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About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.