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Mobile Bar Code Campaign Activates 28,124 Scans For University of California Berkeley

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“The University of California Berkeley recently equipped student presentations at the Interdisciplinary Research Conference with QR codes, resulting in an 81 percent response rate.”

“The Interdisciplinary Research Conference took place on April 29 and included 89 unique QR codes that were placed on students’ presentations and business cards. The University of California Berkeley worked with Hipscan on this initiative.

Click here to continue reading about how U.C. Berkeley used a QR code campaign so successfully on MobileMarketer.com

About Scott Aughtmon (1820 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.