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How Much Is A “Like” Really Worth To You?

I received an email a few weeks ago from Travelocity, a service I use rather infrequently to book hotels, and it offered me a $25 coupon if I’d “like” the company’s Facebook page. It got me thinking about what it would get in return:

  • Inclusion in my collection of Likes
  • An entry on my Timeline
  • The brand teed-up on the right-column news feed on my friends’ pages
  • I could appear in ads
  • My subscription to updates from Travelocity via my news feed and messages

Click here to continue reading to see if paying for “likes” is a good business move on


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About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.