5 Lessons About Brand-Building From Facebook
“By now, everyone with a television, radio, computer, smartphone, tablet, newspaper, or a few friends has heard that Facebook went public. The company’s initial public offering raised an insane amount of money as well as support from countless new investors. But Facebook has something more valuable to share: five lessons how to build a successful brand. How did Facebook do it?”
“LESSON 1: In 8 short years, with more than 3,500 employees, and with offices in 19 countries, and with 900 million active users, the name Facebook has become recognized in most households. And it doesn’t matter how you define your household: single, married, with kids, without kids, with grandparents, with in-laws, with siblings, etc. Facebook has touched us all. The lesson to learn is, if you want to create a long-lasting brand, EMBRACE EVERYONE. But, at the same time, research how your product or service fits a need, determines a better way to do something, or exceeds all other product/service options – and know what target market is appropriate. But, above all, don’t leave out the possibility that you may have a product/service that can be enjoyed by many target audiences.”
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