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How Google’s New ‘Google Plus Local’ Could Affect Your Business

Last year, when Google paid $151 million to buy Zagat, the restaurant-ratings publisher, people wondered how it would integrate customer-generated restaurant guides and online reviews into its universe of search.”

“Eight months later, Google is announcing that Zagat will become the cornerstone of a new free service, Google Plus Local, intended to enhance Google’s growing, potentially lucrative local information offerings.”

Click here to continue reading about how Google Plus Local could affect your business on NYTimes.com

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About Scott Aughtmon (1958 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.