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Use These 21 Types Of Social Content To Boost Your Search Engine Optimization

“I’ve written often about the benefits of going viral in both content and marketing strategies. Increasingly, however, social media content (a.k.a. viral content) does more than increase brand recognition and site traffic: it can also boost your SEO signals.”

“As search engines pay more and more attention to social signals, going viral is rapidly becoming one of the best ways to build links, attract attention, and establish authority and legitimacy in your field.”

“How Social & SEO Are Linked”

“Let’s start with the obvious: social media builds links. In fact, viral content serves the same purpose as a link building campaign: gathering endorsements that establish authority and legitimacy in your field.”

“If one site is getting thousands of social shares, it sends three clear messages about your site to search engines:

  • Your site is active
  • Your site is current
  • Your site is invested in the needs of your audience”
Photo by Danard Vincente
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About Scott Aughtmon (1851 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.