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Make Sure You Don’t Fail To Understand Where Facebook’s Real Economic Value Lies

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Don’t believe the hype.

The negative publicity about Facebook is misleading.  Facebook and Madison Avenue are in a battle and Facebook is positioned to win.

Check out this article called “Why You Should Buy Facebook (And Sell GM)” by Kirk Cheyfitz and learn why it’s still wise to be on Facebook…

 

“Good news for beleaguered Facebook fans: All the weeping and teeth-gnashing about the “failure” of the world’s biggest personal publishing and content-sharing platform represents a complete failure to understand where Facebook’s real economic value lies.”

“The tear-streaked, angry red faces, of course, belong to Madison Avenue and Wall Street, institutions famous for opposing any threat to their power and their ancient ways of operating.”

“General Motors, most traditional of the giant traditional advertisers, set off the mass chanting of “ad revenue, ad revenue” when it pulled its $10 million ad buy from Facebook days before the IPO. But Facebook’s current and potential value has far more to do with connections, e-commerce, and data than with the ad industry’s anachronistic appetite for paying to stick traditional digital ads and banners on the site.”

Click here to continue reading the rest of the article and learn why Facebook represents a new more effective way to market on FastCompany.com

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About Scott Aughtmon (1863 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.