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Business 101: What Is The Difference Between A Prospect, An Active Customer And An Inactive Customer?



















There are some basics about business that most business owners are afraid to admit that they really don’t know or understand.  Well, here at 2BH we’re going to give you the answers to the questions you might have been too embarrassed to ask.

What is the difference between a prospect, an active customer and an inactive customer?

A “prospect” is a person who is interested (or would be) in the product or service you offer, but has not purchased from you yet.

An “active customer” is someone who currently purchases from you.

An “inactive customers” is someone who has purchased from you in the past, but does not currently purchase from you.

(HINT: Your goal should be to continue moving prospects and inactive customers to your customer level.)


Photo by Jan Tik

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About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.