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12 Companies in “Boring” Niches That Are Creating Exciting Content

Is this you?  You’ve heard content marketing is important, but  you thought your niche wasn’t exciting enough for you to spend time creating content.  

If that’s you, then you need to check out this article called “Companies in “Boring” Niches Creating Great Content” by Hannah Smith and learn about 12 companies who are creating some awesome content, regardless of their niche…


“When I suggest that businesses should think about creating some content I’m frequently met with objections like -“

“But my niche is boring – no one cares!”

“Actually I don’t think that there’s such a thing as a ‘boring’ niche, but I do understand where they’re coming from. It’s definitely the case that coming up with ideas for great content is tougher in some than others – but there are companies out there doing it already. As such I wanted to put together this post highlighting some companies who are already doing great things in tough markets. Undoubtedly some of them you’ll have seen or heard of before, but I’ve deliberately tried to come up with some other examples that hopefully you won’t already have heard of.”

Click here to continue reading and learn about the 12 companies (and a bonus on) on

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About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.