Is this you? You’ve heard content marketing is important, but you thought your niche wasn’t exciting enough for you to spend time creating content.
If that’s you, then you need to check out this article called “Companies in “Boring” Niches Creating Great Content” by Hannah Smith and learn about 12 companies who are creating some awesome content, regardless of their niche…
“When I suggest that businesses should think about creating some content I’m frequently met with objections like -“
“But my niche is boring – no one cares!”
“Actually I don’t think that there’s such a thing as a ‘boring’ niche, but I do understand where they’re coming from. It’s definitely the case that coming up with ideas for great content is tougher in some than others – but there are companies out there doing it already. As such I wanted to put together this post highlighting some companies who are already doing great things in tough markets. Undoubtedly some of them you’ll have seen or heard of before, but I’ve deliberately tried to come up with some other examples that hopefully you won’t already have heard of.”
- Be Less Self-Centered. It’s The Key To Content Marketing (And Business) (baybusinesshelp.com)