6 Ways To Make Your Direct Mail Greener And More Effective
Direct mail can still be an effective tool if used correctly. In fact, with the difficulties that the Post Office is having staying open they are more friendly towards direct mail and have even begun promoting it in their advertising.
Check out this article called “6 Steps to Take the Junk Out of Direct Mail” by Greg Brown and learn ways to make your direct mail greener and more effective…
“The focus on green initiatives has become a respected—and expected—business practice in today’s world. It not only promotes a more efficient management of resources, it cuts down on unnecessary costs, as well. While mail volume may be down for good in the U.S., direct mail is still an integral part of marketing a company’s products and services—and doing it well has the potential to make or break any campaign. With fewer mail pieces entering the system, it is even more critical to take an über-attentive approach to direct mailing operations.”
“Every part of the direct mail life cycle has potential for achieving environmental, economic and social benefits—from mail piece design and mailing list preparation to post-delivery management. But to effectively green the mailing process, the best place to start is list maintenance and target marketing. The following mailing processes are not only green, but make good business sense and have the potential to get any direct mail campaign off to a great start…
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