Your CEO Doesn’t Care About Content Marketing. Here’s Why…
Are you a business owner who doesn’t care about content marketing? Do you not see any value in it?
Then check out this article called “Why Your CEO Doesn’t Care About Content Marketing” by Chris Winfield and learn the real reasons you should care about content marketing…
“Your CEO didn’t get to that position by being clueless about increasing revenue and attracting customers (well, in most cases, but that’s another story…). If your CEO doesn’t care about content marketing, it’s highly likely it hasn’t been communicated in a way that makes them care.”
“Resistance from the top shouldn’t be met with defensiveness, but rather seen as a chance to look at content marketing from your CEO’s perspective. How does content marketing tie into your overall business objectives?“
Photo by Dplanet::
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