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How To Profit From Video Testimonials

Testimonials have always been powerful.  That’s still true today.  But there is an even more powerful way to use them.

Check out this article called “Video Testimonials: Profiting from Authentic Customer Feedback” by Ramon Ray & the Smallbiztechnology.com Team and learn some tips and tools for using video testimonials…

 

“It’s funny that the underlying ethos of marketing shifts as much backwards as technology progresses. In the era of Internet, social media, digital marketing, and SEO/SEM, it’s not so much about the reach that a business has to worry about; it’s more about the engagement.”

“The timeline for marketing first started with trade between two parties, which was based on trust. Later marketing found its way to customers through mass media. After a heady run of hit-and-miss (which is what mass media gives businesses, at the most), the core of marketing best practices are now back to win the trust of the customer through one-on-one marketing en masse.”

Click here to continue reading and learn how to profit from video testimonials on BusinessInsider.com

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About Scott Aughtmon (1958 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.