Do you have a content strategy? Do you even know what one is?
Check out this article called “Where Good Content Goes Wrong” by Jennifer Van Iderstyne to learn ways your content marketing could be going wrong…
“Between Google Panda and Penguin most people are taking a good hard look at their content strategies. Or at least they should be.”
“Not only do we need to think about making unique content that offers enough substance to pass through Panda filters, we need to think about content that can help you earn Penguin-proof links.”
“Even if you have a section of your site dedicated to what you think is ‘linkable content’ there are still a couple of crucial ways even the most well-intentioned content can fall short.”
“If your content isn’t helping you build the kinds of future-proof links that your site needs, take a good look at your content and see if it runs up against some of these most common content weaknesses. And if it does, there are some ways to re-vitalize it.”
- Content Marketing Lessons From Snow White? (baybusinesshelp.c0m)