Ford Motor Company has really plunged deeply into social media. Many of the things they’ve tried have worked. Some haven’t worked. But they’ve learned a lot in the process.
Check out this article called “Q&A: Ford’s Scott Monty Has Big Ideas About Data” by Susan Kuchinskas and you’ll gain some new insights into social media…
“Ford Motor Company isn’t shy about social media. Four years ago, it hired PR guy Scott Monty to establish a more cohesive social media program – and it hasn’t looked back.”
“Following campaigns that combined Facebook with real-world adventures, the car company began developing branded entertainment with social media components. Last year’s Focus Rally was an online-only show; this year’s Escape Routes aired on NBC and urged viewers to tweet along and upload their own videos.”
“Ford has been bullish on Facebook ads, sometimes pushing the automotive advertising division out of its comfort zone.”
“Its most recent splash, the Ford Fusion launch, unites traditional and social media in a campaign starring Ryan Seacrest.”
- Why GM and Many Others Fail With Facebook Ads (baybusinesshelp.com)