As we have mentioned before, Pinterest may or may not be the right tool for your business. (See “Why Pinterest Might NOT Be Right For Your Business” for more info.)
That’s not for me to decide for you. It’s up to you.
If you have decided it is right for your business, then you want to learn from how others are using it.
Check out this article called “Inside Elizabeth Arden’s Pinterest Strategy” by Giselle Abramovich and learn some ways to use Pinterest by seeing on they are using it…
“Elizabeth Arden’s follows a pretty typical social strategy for a beauty brand. On Facebook, where it has 151,000 likes, the company often asks consumers for their input around products, along with deal announcements. On Twitter, where it has less than 18,000 followers, Elizabeth Arden pumps out giveaways, product launch annoucements and expert tips. Over the past few months, Elizabeth Arden has begun to add Pinterest to the mix.”
“With just five boards, the beauty brand aims to inspire there, whether it’s through product shots or inspirational slogans. For example, a recent post features a photo of Elizabeth Arden’s Red Door fragrance, which when clicked goes to a positive product review on Harper’s Bazaar. Clicking on other items routes consumers to the product page on Elizabetharden.com, where consumers could get more information and purchase.”
Photo by JefferyTurner
- The 10 Commandments Of Using Pinterest For Business (INFOGRAPHIC) (baybusinesshelp.com)