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Is NBC Using “Ninja” Content Marketing For The Olympics?

I don’t do this often, but I wanted to share with you something I just posted on my other site.  Why? I think it’ll show you how diverse and creative content marketing can be.

This article is called “Is NBC Using “Ninja” Content Marketing For The Olympics?“…


“First, let me start with a confession: sometimes I stay up too late.”

“I’ve always been a ‘night owl,’ and with working from home and having a flexible schedule, I tend to have more opportunity to feed that tendency.”

“Ok, confession over.  I feel better.”

“Now onto my content marketing discovery…”


“Yesterday I worked late into the evening and so I rewarded myself by watching some late night TV.”

“Anyway, as I watched ‘The Tonight Show With Jay Leno’ and later ‘Late Night With Jimmy Fallon,’ I was suddenly aware that I might be watching NBC pulling off some “ninja” content marketing moves to promote the upcoming 2012 Olympics.”


“Let me explain…”

“As I was watching Jay Leno I noticed he did a couple of jokes about the Olympics. It was nothing that straight out promoted the Olympics and he actually mocked NBC in one joke.”

“For that reason, I didn’t think anything about it.”

“It’s normal for talk show hosts to talk about things that are in the news, right?”

“And I wouldn’t have thought anything about it except for the fact of what I noticed later on Jimmy Fallon…”

Click here to continue reading and learn my revelation of NBC’s “ninja” content marketing moves to promote the Olympics on

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About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.