Need some advice on creating more effective ads?
Check out this article called “Brutal Simplicity: Making Your Ad Easier to Understand” by smallbusinessadvertisingstrategies.com and learn 4 ways to use “brutal simplicity” to make your ads clearer…
“Brutal simplicity is the best way to make your ad easier to understand. The term brutal simplicity is actually a well-
“All writers or directors are required to simplify their idea to one or two sentences which is called the ‘logline’ or the ‘pitch’. In most cases, whether or not their idea will get through will depend on their logline. It also works that way in summarizing a novel or a book, there always has to be a one to two sentences. This is the same principle you should follow in designing your campaign, promo or ad. Brutal simplicity is the best way to making your ad easier to understand, thus, making it more effective.”
- 6 Ways To Make Your Direct Mail Greener And More Effective (baybusinesshelp.com)