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Do You Really Know What Marketing Is?

Most business owners know they need to market their business, but many don’t know what that really means.

Check out this article called “What Is Marketing?” by Michael Brenner and learn what marketing is and how it can help your business…

 

“Let’s face it, to the average business person, marketing equals promotion.”

“Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it.”

“Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Facebook page or a Twitter account.”

“Marketing, to many business people, is simply selling at a larger scale.”

“The reality, is that marketing sits at the intersection of the business and the customer – the great arbiter of the self interests of the business and the needs of the buyer. “

Click here to continue reading and learn what marketing really is and why it’s important to your business on B2BMarketingInsider.com

 

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About Scott Aughtmon (1958 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.