Leads are like oxygen to a business.
Without them your business won’t survive for very long.
Check out this post called “3 Steps to Produce Content to Feed Lead Generation” by Vince Koehler and learn how to get your team producing quality content for your lead generation…
“Last week at Content Marketing World, the Chief Marketing Officer of IBM was asked; What’s the top skill that marketing organizations need to master to be successful?
Answer: Writing skills.
The Internet has changed everything. Today’s marketing is driven off the written word. Text is the catalyst that drives everything — Search, PPC, social media, email, etc. In a content driven world, if your marketing team cannot write well, you will not be successful.
Marketing and sales leaders can end the struggle to produce content for Lead Generation. The answer is simple.
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