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3 Steps To Get Your Team Producing Quality Content For Lead Generation

Leads are like oxygen to a business.

Without them your business won’t survive for very long.

Check out this post called “3 Steps to Produce Content to Feed Lead Generation” by Vince Koehler and learn how to get your team producing quality content for your lead generation…

 

“Last week at Content Marketing World, the Chief Marketing Officer of IBM was asked; What’s the top skill that marketing organizations need to master to be successful? 

Answer:  Writing skills.

The Internet has changed everything.  Today’s marketing is driven off the written word. Text is the catalyst that drives everything — Search, PPC, social media, email, etc.  In a content driven world, if your marketing team cannot write well, you will not be successful.

Marketing and sales leaders can end the struggle to produce content for Lead Generation.  The answer is simple.

Click here to continue reading and discover 3 steps to produce content for your lead generation on SalesBenchmarkIndex.com

 

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About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.