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If Facebook Moves Into The Search Arena Will You Be Ready To Exploit The Opportunity?

Alright, now that you’ve learned from the restaurant business in our last post, let’s look at a completely different arena.

But first you need to realize something that will help you to see things in this next article that you might normally miss.

Here’s what you need to realize…

Being in front of a new trend and riding the wave as it grows can really take your business to another level.

It’s what happened to businesses who got involved in Twitter and YouTube early.

Check out this article called “Watch out, Google — Facebook’s social search is coming” by Mathew Ingram and learn about the change that could be coming to search and how you can take advantage of it for your business…

 

“During an interview at the Disrupt conference on Tuesday — the first since Facebook’s underwhelming IPO and subsequent stock slide — co-founder and CEO Mark Zuckerberg talked a lot about the social network’s strategy in a number of areas, including a defence of the company’s approach to mobile and an explanation of why the company moved away from HTML5 for its apps. But while those comments were interesting, I thought the most revealing part of the interview came when Zuckerberg talked about search. Although he didn’t go into a lot of detail, it was clearly intended as a shot across Google’s bow: the underlying message was that Facebook is going to do social search, and soon — and it already has most of the ingredients necessary to mount a significant challenge to the search giant.”

“In response to a question from TechCrunch founder Mike Arrington about whether the company plans to do anything in the search market, Zuckerberg said that the social network already handles about one billion search queries every day, ‘and we’re basically not even trying.’ For comparison purposes, that’s about 20 times as many as Microsoft’s Bing search engine gets — and about a third of the 3 billion queries that Google handles every day.”

Click here to continue reading and learn how search may be going “social” by beginning to include socially relevant information, from people to brands and related topics on Gigaom.com

 

After you read the article come back and answer these questions:

  • What ways do you think this could make search change for your industry?
  • How can you begin ensuring that your business shows up in Facebook searches and other social media sites (i.e. Twitter, YouTube, etc.)?
  • What ways can you test improving your listings in this arena?
  • If Facebook made a bold move into search how would you be ready to ride the wave?

 

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About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.