Content marketing is important for your business, but there’s one problem.
Because more and more businesses are creating content, you’ve got to up your game.
You can’t just toss any old content out there. You can’t just create generic content.
Your content has to be unique and different to be effective.
Check out this article called “Diverse content helps reach each member of your target audience” by Abby Woodward and learn how to create diverse content…
“A few years ago, marketers scrambled to make sense of search engine optimization (SEO). It was new and very few knew how it applied to their goals on the web. Slowly but surely the axiom “content is king” sprang up. Couple that with the social media phenomenon, and you have created an environment for an online marketing strategy to help businesses grow on the web. However, each element of an integrated marketing campaign depends on the content you share.
Content will always be king when it comes to web marketing. But, just as SEO and the internet as a whole have changed, the best ways to improve visibility for your site with content have transformed as well.
Diverse content has become as important as developing the content itself.
Photo by JD Hancock