But you might not realize that SEO can be effected by more than just website improvements.
Check out this article called “The SEO’s Quick Start Guide to Customer Retention Marketing” by Outspoken Media and learn a little-known SEO benefit of customer retention…
“As SEOs, we spend vast amounts of time and effort towards building relationships, earning links, and encouraging visitors to convert. But then, like a long-term relationship after the honeymoon period ends, we stop attending to these customer relationships once the sale happens.
“We all know the old adage that it is less expensive to keep an existing customer than to acquire a new one, so why don’t more of us work harder at retaining existing customers? The benefits are obvious. Past customers have a significantly higher likelihood of converting again, plus longer-term customers mean greater customer lifetime values, boiling down to the one thing we all pursue–increased profits.
“But, the main reason you should even think about customer retention is that it also helps you – the SEO.”
- Comparing Google Penguin and Panda Updates: What’s the Difference? (baybusinesshelp.com)