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The Little-Known Connection Between SEO And Customer Retention

SEO aka “Search Engine Optimization” is important for your business.

But you might not realize that SEO can be effected by more than just website improvements.

Check out this article called “The SEO’s Quick Start Guide to Customer Retention Marketing” by Outspoken Media and learn a little-known SEO benefit of customer retention…

 

“As SEOs, we spend vast amounts of time and effort towards building relationships, earning links, and encouraging visitors to convert. But then, like a long-term relationship after the honeymoon period ends, we stop attending to these customer relationships once the sale happens.

“We all know the old adage that it is less expensive to keep an existing customer than to acquire a new one, so why don’t more of us work harder at retaining existing customers? Thbenefits are obvious. Past customers have a significantly higher likelihood of converting again, plus longer-term customers mean greater customer lifetime values, boiling down to the one thing we all pursue–increased profits.

“But, the main reason you should even think about customer retention is that it also helps you – the SEO.”

Click here to continue reading and learn how customer retention can help you with SEO n BusinessInsider.com

 

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About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.