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What Works and What Doesn’t Work In Mobile Advertising

how to use mobile advertising effectively

Mobile advertising is a new way for small business owners to reach prospects and customers.

But you must learn how to use it effectively to see results. 

Check out this article called “Mobile Ads: Here’s What Works and What Doesn’t” by Shira Ovide And Greg Bensinger and discover what really works with mobile advertising…

 

“In 2010, Apple Inc. AAPL +0.29% co-founder Steve Jobs proclaimed, “Mobile advertising really sucks.” Now, however, the rule book for what works in mobile advertising is slowly being written.

“Some of the ingredients to success include ads that play on the unique properties of mobile gadgets, including location, or ads disguised as a game, coupon or information that consumers want, say ad executives and industry observers.

“What doesn’t work? The same old Web ads plopped into a smartphone.

‘Mobile advertising has been touted as the next big thing since Apple’s iPhone debuted in 2007. Yet the promise remained unfulfilled because marketing companies have to navigate consumers’ desires for privacy with the enticements mobile devices offer, such as fresh information about users’ location and spending habits.”

Click here to continue reading and learn what works and what doesn’t when it comes to mobile ads on Online.WSJ.com

 

Photo by seantoyer

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About Scott Aughtmon (1863 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.