There are some basics about business that most business owners are afraid to admit that they really don’t know or understand.
Well, here at 2BH we’re going to give you the answers to the questions you might have been too embarrassed to ask.
Today I am just going to focus on just one term, because I want to give you an extended definition of it:
What is content marketing? Why should you use it?
Most small business owners don’t realize there’s a different way for them to promote their business, gain prospects, and convert customers.
They’re still stuck in the old mode of buying ads and putting up websites as their online brochure.
And because of that, there’s no connection happening between them and their prospects.
And with no connection, there’s no power… no influence.
What people are looking for online and offline is information. They’re not looking for ads!
They’re wanting to answer questions they have, they’re wanting to find an expert on the service or product that they’re seeking.
When you stop advertising and begin educating, you begin to make connections. You begin to answer questions, build relationships and establish yourself as an expert, not just a hawker of ________ products/services.
And guess what will be the residual result? That’s right. You’ll begin to make sales.
If you want to learn more about content marketing, then check out our category of content marketing posts here.
Photo by Pink Sherbet Photography
- Business 101: The Difference Between Advertising And Marketing (baybusinesshelp.com)