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Business 101: What Content Marketing Actually Is And Why You Should Use It

what's content marketing

I chose words as the image for content marketing, but it actually includes much more than just text

There are some basics about business that most business owners are afraid to admit that they really don’t know or understand.  

Well, here at 2BH we’re going to give you the answers to the questions you might have been too embarrassed to ask.

Today I am just going to focus on just one term, because I want to give you an extended definition of it:

What is content marketing? Why should you use it?


Most small business owners don’t realize there’s a different way for them to promote their business, gain prospects, and convert customers.

They’re still stuck in the old mode of buying ads and putting up websites as their online brochure.

And because of that, there’s no connection happening between them and their prospects. 

And with no connection, there’s no power… no influence.

What people are looking for online and offline is information.  They’re not looking for ads!

They’re wanting to answer questions they have, they’re wanting to find an expert on the service or product that they’re seeking. 

When you stop advertising and begin educating, you begin to make connections.  You begin to answer questionsbuild relationships and establish yourself as an expert, not just a hawker of ________ products/services.

And guess what will be the residual result?  That’s right.  You’ll begin to make sales.

If you want to learn more about content marketing, then check out our category of content marketing posts here.


Photo by Pink Sherbet Photography

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About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.