Learn PR Methods From The Way Apple Launches Their iPad Mini
Have you heard the buzz about the iPad mini?
Whether you are planning on actually getting one or not doesn’t matter.
What you need to do is learn how to use their methods to create buzz.
Check out this article called “Big news, more hype for Apple” by Caleb Garling and learn how Apple uses the excitement of fans and rumors to create hype for its products…
“Apple is expected to make an announcement today that probably will shake the gadget world.
“Most Apple-watchers believe that the company will release a miniature iPad. But Apple could introduce a MacBook Pro with a sharper screen. Or a more powerful Mac Mini. Or some combination of the three. Or none of them.
“The truth is that only a small number of people know what Apple has up its sleeve at the scheduled event in San Jose, Calif. Such secrecy keeps Apple a step ahead of competitors. But it also serves a higher purpose: free advertising.”
Photo from Apple
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