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Learn PR Methods From The Way Apple Launches Their iPad Mini

ipad mini - learn how to market like apple

Have you heard the buzz about the iPad mini?

Whether you are planning on actually getting one or not doesn’t matter.

What you need to do is learn how to use their methods to create buzz.

Check out this article called “Big news, more hype for Apple” by Caleb Garling and learn how Apple uses the excitement of fans and rumors to create hype for its products…


Apple is expected to make an announcement today that probably will shake the gadget world.

“Most Apple-watchers believe that the company will release a miniature iPad. But Apple could introduce a MacBook Pro with a sharper screen. Or a more powerful Mac Mini. Or some combination of the three. Or none of them.

“The truth is that only a small number of people know what Apple has up its sleeve at the scheduled event in San Jose, Calif. Such secrecy keeps Apple a step ahead of competitors. But it also serves a higher purpose: free advertising.”

Click here to continue reading and learn about Apple’s strategy of using rumors to draw attention to it’s products on


Photo from Apple

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About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.