Offering discounts has always been a powerful business method.
But there are right ways to offer discounts – ways which bring you lasting results – and there are wrong ways to offer discounts – ways that are just a flash in the pan.
Check out this interview with Sarah Chubb, president of Gilt City, called “It Takes More Than A Discount To Get People Excited” by Melissa Stanger to learn how to discount properly…
“These days — as sites like Groupon have shown us — it takes more than a great deal to really hook a customer.
“We asked Chubb what it takes to turn one-time deals into ongoing, loyal relationships between businesses and their customers, and she gave us a few great tips.
“Below is a slightly edited transcript of our conversation:..”
Photo by the UMF
- How You Can Use Discounts in Online Marketing (baybusinesshelp.com)