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How Offer MORE Than A Discount

how to offer discounts - the right way

Offering discounts has always been a powerful business method.

But there are right ways to offer discounts – ways which bring you lasting results – and there are wrong ways to offer discounts – ways that are just a flash in the pan.

Check out this interview with Sarah Chubb, president of Gilt City, called “It Takes More Than A Discount To Get People Excited” by Melissa Stanger to learn how to discount properly…

 

“These days — as sites like Groupon have shown us — it takes more than a great deal to really hook a customer. 

“In fact, it’s more about offering “insider access,” says Sarah Chubb, president of Gilt City, a subsidiary of flash sales site Gilt Groupe.

“We asked Chubb what it takes to turn one-time deals into ongoing, loyal relationships between businesses and their customers, and she gave us a few great tips.

“Below is a slightly edited transcript of our conversation:..”

Click here to continue reading to learn create more than a discount on BusinessInsider.com

Photo by the UMF

 

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About Scott Aughtmon (1863 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.