News Ticker

Origins Of Top Businesses: The Strange Connection Between Philadelphia Cream Cheese And Italy

 This section of our site is called “Origins Of Top Businesses.”  

It features interesting facts about the early years of well-known businesses.

These facts are given to you for fun and inspiration.
Fun because how many top businesses started out is really surprising.
Inspiring because it will help you as a business owner see that if they can do it, so can you.

Now for today’s facts:

the history of Philadelphia cream cheese

  • In 1872, a guy named William Lawrence, who was from Chester, New York,  accidentally came up with a way of making an “unripened cheese” (it’s a heavier and creamier cheese). It happened while he was looking for a way to reproduce the soft, French cheese known as Neufchâtel.
  • Surprisingly, other dairymen came up with similar creations on their own.
  • Here is where the story takes a unique twist. In 1912, James Kraft developed a form of pasteurized cream cheese. 
  • Not only that, Kraft acquired the Philadelphia trademark in 1928. He marketed pasteurized Philadelphia Cream Cheese so well that it is now the most commonly used cream.
  • How common? It’s the primary brand of cream cheese used to make cheesecake.
  • Want an even more surprising example of how popular and widespread a brand it is? Do you know what they call “cream cheese” in Italy? It’s  called “Philadelphia” and pronouced “Feel-ah-DEL-fee-ah.
Two Questions:
 
1. Can you create a brand so popular that it becomes the main one used in a certain industry?
2. Can you create a brand that is so popular it becomes the word to describe a whole category(For other examples think “Kleenex” or “Coke.”)
 
Source: Wikipedia
Related article
About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.