If people can’t discover or find your website online, you might as well not even have one.
Check out this post called “Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework” by Tom Pick and learn how to maximize our online visibility…
“Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business.
“Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking.
“Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts.”
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