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Why You Might Want To Look Into “Relationship Banking”

what is relationship banking?

Have you ever felt like your bank doesn’t understand your real needs as a small business owner?

If so, you’re not alone.

Check out this article called “How relationship banking is changing the industry to the advantage of small businesses” by Small Business – Houston and learn more about this new trend…

“Seventy-five percent of small businesses have expressed that their financial institution doesn’t effectively understand their needs. As a result of this dissatisfaction, the banking industry is moving to more of a relationship manager model to service the small business segment.

“’Banks are hiring full-time relationship managers who have a number of small businesses that they call on,’ says Gary Wright, senior vice president, small business banking executive, at Cadence Bank. ‘These relationship managers offer expertise in the ‘business’ of small business, and also bring an understanding of particular segments and industries that can be extremely effective in identifying the right solutions to meet a small business’s financial goals.’”

Click here to continue reading and learn how relationship banking can give business owners the best service on


Photo by Don Hankins

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About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.