Think it’s hopeless to compete against “big boys” in your industry?
Maybe it’s not.
Check out this article called “How can SMEs compete with big businesses?” by Alison Coleman and learn how to compete against the major competitors in your industry…
“Markets dominated by major players with huge promotional budgets and economies of scale can seem impenetrable by small businesses.
“However, mainstream media advertising campaigns and lower prices are not the only factors that influence customer choices, and as many small firms are discovering. Quality, flexibility, and personal service are proving to be effective tools for carving out a niche in even the most competitive of markets.
“Business coach and author Heather Townsend says: ‘Small firms will never win on price, but they can compete on value and service, while the more specialised their product or service, the better.'”