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How Small Independent Firms Can Compete Against The Major Players

Think it’s hopeless to compete against “big boys” in your industry?

Maybe it’s not.

Check out this article called “How can SMEs compete with big businesses?” by Alison Coleman and learn how to compete against the major competitors in your industry…

“Markets dominated by major players with huge promotional budgets and economies of scale can seem impenetrable by small businesses.

“However, mainstream media advertising campaigns and lower prices are not the only factors that influence customer choices, and as many small firms are discovering. Quality, flexibility, and personal service are proving to be effective tools for carving out a niche in even the most competitive of markets.

“Business coach and author Heather Townsend says: ‘Small firms will never win on price, but they can compete on value and service, while the more specialised their product or service, the better.'”

Click here to continue reading and learn other ways your small business can compete against the big dogs on

About Scott Aughtmon (1754 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.

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