The Unspoken Influence On Email Marketing
Do you use email marketing?
I hope so. It’s still one of the most effective ways of reaching people these days.
There are many things you can do to increase your effectiveness with email.
But there’s one way that’s hardly ever discussed.
Check out this post called “The Email Design Element You Haven’t Considered” by Amanda Gagnon and about how this little thought about element could have a huge affect on your marketing…
“You feel it in your gut every time you hit the “queue email” button: the eager (or perhaps nervous) anticipation of response.
“You do, of course, directly ask your readers for that response, whether it’s replying, sharing on a social network or purchasing. And your marketing copy has an encouraging effect.
“But have you thought about what effect, direct or indirect, the colors in your emails have? Choosing colors may feel fun and carefree, but the hues you choose can actually affect your readers’ responses.”
Photo by albastrica mititica
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