SEO (search engine optimization) deals with ways to make your site more attractive to the search engines.
It allows you to focus on certain keywords that your prospects might be using when searching for information and helps your site to be one of the ones that shows up in the results.
I haven’t done very much keyword research in the past, and I wouldn’t encourage you to obsess about it, but knowing some methods can really be a help to you.
In fact, I plan on doing more of this type of research myself.
Check out this post called “How to Find the Keywords that Work for Your Content Marketing Goals” by Beth Hayden and discover some great tools to help you find keywords that will attract people to the content you create…
“When you do keyword research, you’re working to discover the actual words your customers use when they search for information about your content topic.
“Smart keyword research will let you uncover great information about your audience — how they search, how they speak, and how they think.
“Accurate keyword research helps you optimize your website for the search engines, and it also allows you to shape your content strategy. So it’s vitally important that you use smart tactics to help you do your research in a fast, efficient way.
“Hopefully at this point, you’ve conducted some initial discovery sessions using the steps in my previous post on keyword research. You’ve chosen some initial keywords to look into, started to examine particular characteristics of those keywords in search stats, and you’ve started a list of closely related words and phrases that you can add to your initial list of target keywords.
“Now, we need to take this process one step further.”
Photo by HarshPatel;Photographer