Stop Trying To Get Any-Old Horse To Drink
I just wrote this post on my other site. It’s called “Without This All Of Your Content Marketing, Products, And Services Are Useless“.
I’ve been thinking a lot about it since then.
I felt it was too important to not let you know about it.
Here is the beginning of the post. If you want to read the rest, then click the link as usual…
“I once heard a story about a young salesman who had given the very best pitch that he had to a prospect, but despite all his effort, the prospect still didn’t make a purchase.
“He went back to his office and told his boss that he didn’t get the sale.
“Then he said to his boss ‘I guess it’s true that you can lead a horse to water, but you can’t make him drink.’
“The boss responded quickly with a lesson that the salesman never forgot.
“The boss said, ‘Your job is not to make them drink, your job is to make them thirsty.’
“I think that most of us think of sales in this way.
“I completely agree with the idea… up to a certain point.
“You see, I’ve been thinking about this recently: What is easier to sell? Something that someone already wants? Or something that someone has to be convinced to buy?
“I’d prefer to sell something that someone already wants…”
Photo by nurpax
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