We have mentioned many times on this site that you need to use content marketing to attract prospects.
But one thing we haven’t mentioned much is about visual content marketing.
What is it? One type of content that would fall in this category is infographics.
Check out this post called “Why You Should Be Focusing On Visual Content Marketing” by Boney Pandya and learn more about why you need to create visual content marketing and what types you can use..
“It’s time to reevaluate your content marketing game-plan. If you’re still pumping out articles and blog posts that consist of no more than a catchy title, some bulleted lists and a few bold headlines, you’re going to need to step it up. It’s a visual world, and those that want to establish an effective online presence need to keep up with the latest in the online content arena. Consider visuals and visual content marketing your new content marketing frontier.
“The fact is, there’s just too much text out there. People don’t have the time to read about all of the things they want (or need) to learn about over the Internet. Cutting corners by condensing lengthy text content and spacing out short paragraphs to maintain readers’ attention can only do so much. Online text can be extremely well-written and engaging, but users are still going to rapidly scan through content, quickly moving on to the next shiny article that catches their eye.”
Photo by 0xMatheus
- The Only Way To Win The Business War You Didn’t Even Know You Were In (baybusinesshelp.com)