The hashtag is one of the most powerful social media features and it started on Twitter. Used in a tweet, for example, the hashtag marks the collection and development of a topical discussion.
Hashtags are used to identify conversations around events, people, tragedies, food – just about anything and everything one can imagine. Hashtags are used on Instagram, Pinterest and Google+.
Up until this point, Facebook just stood by waiting and wondering whether or not they make conversations in their network so transparent.
Well, the day has – finally – come and hashtags are here!
We were instantly able to find conversations; some of them were generated on Instagram, another Facebook feature that allowed hashtags in posts from other networks to work on Facebook as well.
Here’s an example of how Hashtags work:
In any Facebook post, type a word with a hash in front of it, for example, #FourthofJuly.
To see the post in a search, type “#FourthofJuly” into the search window in Facebook. Here’s what I see:
In this figure, the results show a few products. Hashtags are a great way for businesses to be seen. The use of popular hashtags allow brands to become a part of the conversation.
That said, popular hashtags are not yet available, but Facebook promises to add this feature sometime in the future.
A big concern is how the use of hashtags will affect the success of Graph Search. Graph Search was supposed to allow users to search for anything and everything. Hashtags are much narrower and yet, they’re so widely accepted that perhaps they will be more widely used than Graph Search.
Also, hashtag conversations are limited by the privacy settings of users.
Private conversations simply won’t show up.
What do you think? Do you like the idea of using Hashtags on Facebook?
Or would you rather use Graph Search?
How will you incorporate Facebook hashtags into your social media strategy?
- A Simple Checklist To Help You Evaluate Your Facebook Page (INFOGRAPHIC) (baybusinesshelp.com)