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The New Gmail Changes That Could Impact Your Email Marketing

Have you heard about the new changes to Gmail?

Have you heard how they could impact your email marketing and open rates?

If not, then you better check out this post called “Gmail’s New Inbox: Is It Screwing Up Your E-mail Marketing?” by Stephanie Meyers and discover what this change could do to your email open rates…

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If you or your business don’t regularly use Gmail (or you haven’t switched to tabs yet), here’s what everyone has been talking about: At the end of May, Gmail announced the slow rollout of a new layout, switching users from a single inbox to a series of tabbed inboxes, set to filter different types of messages.

The “Promotions” tab grabs deals and marketing emails, while the “social” tab catches messages from Twitter, Facebook, LinkedIn, and other networks. Priority is given to the “Primary” tab, where everything else lands. And because alerts for the secondary tabs are more subtle, recipients may not immediately notice new promotional emails or social network updates.

Click here to continue reading and learn what problems Gmail could cause for your open rates on Inc.com

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About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.