A Content Marketing Lesson From Nestle Toll House Cookies
We have told you many times about the importance of content marketing.
Well, today here is an example of how to actually use it effectively…
“Just wanted to tell you a quick story that should inspire you to use content marketing to sell your product.
“Do you know how Chocolate-Chip cookies were invented?
“According to Nestle, Mrs. Wakefield (owner of the Toll House Inn) was making chocolate cookies one day, but ran out of regular baker’s chocolate.
“She didn’t know what to do until she came up with the idea to substitute it with broken pieces of semi-sweet chocolate.
“She thought it would melt and mix into the batter, but it didn’t, and that’s how the chocolate chip cookie was born.
“What does that have to do with content marketing? Nothing at least at this part of the story.”
Photo by Robert S. Donovan
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