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A Content Marketing Lesson From Nestle Toll House Cookies

We have told you many times about the importance of content marketing.

Well, today here is an example of how to actually use it effectively…

content marketing from toll house cookies

“Just wanted to tell you a quick story that should inspire you to use content marketing to sell your product.

“Do you know how Chocolate-Chip cookies were invented?

“According to Nestle, Mrs. Wakefield (owner of the Toll House Inn) was making chocolate cookies one day, but ran out of regular baker’s chocolate.

“She didn’t know what to do until she came up with the idea to substitute it with broken pieces of semi-sweet chocolate.

“She thought it would melt and mix into the batter, but it didn’t, and that’s how the chocolate chip cookie was born.

“What does that have to do with content marketing?  Nothing at least at this part of the story.”

Click here to read the rest of this post and discover how Nestle used content marketing to sell their chocolate chips on RecessionSolution.com

 

Photo by Robert S. Donovan

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About Scott Aughtmon (1849 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.